![]() The campaign started with feedback from actual TurboTax customers in a panel discussion, where consumers outlined how finances impact their lives every day, with a focus on the stress this can bring at tax time. “We’re proud of the work we’ve done to make sure we can offer truly tailored and scalable support for Canadians, and this campaign is all about demonstrating how that comes to life through real experts when using our assisted offering, TurboTax Live.” “The main goal of this year’s campaign is to change consumer perceptions of TurboTax here in Canada by showing them how our offering has evolved far beyond our DIY reputation”, says Terry Yakimchick, director of marketing and analytics at Intuit TurboTax. ![]() Intuit also offers TurboTax Live’s Full Service offering, where you give Intuit your information and their experts prepare the return for you. In addition to TurboTax Online, it’s most popular DIY tax filing software the brand is known for, TurboTax Live Assist and Review provides Canadians with on-demand, real-time advice from human tax experts while they do their taxes, including a final review before they file. The campaign looks to reinforce TurboTax’s vision of financial freedom for everyone and raise awareness of its expanding services. ![]() Each of the campaign's elements addresses these worries and shows how TurboTax’s full-spectrum offering gives Canadians a range of solutions, each solving for the ability of Canadians to file confidently. Many Canadians don’t feel confident about their taxes especially those who don’t have an accountant or financial background. Intuit TurboTax has launched its first Canadian-made national integrated campaign built on the insight that regardless of their knowledge and comfort level when it comes to filing taxes, Canadians worry they may not be getting their best tax outcome.
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